Business Architecture Customer Maps

SWIFT (Society for Worldwide Interbank Financial Telecommunication) is the world’s leading provider of a network that enables financial institutions worldwide to send and receive information about financial transactions in a secure, standardised and reliable environment.

Business Architecture Customer Maps is a secure online experience that changed the way SWIFT presents its offering to stakeholders. The grid based layout allows for an easy way to browse the data and make comparisons between Customer business services, Internal business services, Connectivity and Data needs.

Agency Marketcolor
Role/s Art Direction, Visual Design, Prototyping
Deliverables/Link Layout design for microsite
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Some of the things I make

Animation (interactive)

Content design

Data visualisation

Iconography

Interactive prototyping

Logo design and marketing materials

Mobile app design

Print design

Web app design

Web/micro site design

75% of users admit to making judgements about a company’s credibility based on their website’s design

Source: Stanford Persuasive Technology Lab

Good design establishes trust

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Marketcolor Labs